Experience
Education
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User Research
I gain user insight by conducting in person and remote interviews and surveys, through the use of tools like Slack, Teams, and Zoom. Focusing on the needs, paint points, behaviors of the target audience, and Understanding user’s motivations then informs how I approach product design and development.
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User Empathy
Empathy is essential to understanding our audience; their perspectives, emotions, and behaviors on a deeper level. In order to connect with users, I’ve listen to them with no judgement or bias, asked clarifying and open ended questions, and pay special attention to both verbal and non-verbal cues.
While designing the Wanderful travel app, I and a partner conducted 6+ interviews with a diverse group of customers. We delved into each costumer’s travel habits, where they liked to go, why did they travel, was it for wok or pleasure, how much time and money could they afford to spend on travel, what were their main concerns? I actively encouraged and curated a comfortable environment where they felt they could give their honest feedback and essentially I put myself in their shoes. |
Qualitative Interviews
Qualitative interviews are crucial for gaining deep insights into users' perspectives, behaviors, and motivations. To gain a diverse range of perspectives we recruit various participants from different ages, genders and locations. Using an interview guide, and recording equipment I start with broad introductory questions before delving into deeper open ended questions, steadily building a rapport with the the user. When working on our DOW website redesign I frequently reassured them that there were no wrong answers, made sure to give users all the time they needed to consider the question and respected their silence. I incorporated light conversational questions such as asking users what their favorite animal was and why, users enjoyed the question and were visibly more at easy while answering.
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Christiana’s StoryChristiana Broughton has been an
In 2015, she graduated with a BFA from the University of West Florida, and launched AunumArt Custom Creations, where she manages commissioned illustrations, concept design and costume work. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. |